What are the choices to make it?
A marketing manager should know who the targeted audiences are and what their interests are. This process is called lead generation.
When it comes to online marketing, business deals with the customer made virtually i.e, we don’t meet them unless there is a great need to. And we target the global audience in digital marketing. So, getting leads is a bit difficult when you try it yourself manually.
But everything in the today’s world is related to technology in a way or other. People are going online with most of the daily aspects. So, we have to use the technological solutions for our marketing. And for lead generation, we have a technology called web scraping. With this technique, we can get potential data from various popular websites and generate leads.
What is Web Scraping?
In a website, the data is organized in an unstructured manner that we need to search endlessly to get all the data we need from the website. This takes a lot of time. To make this process easier, you can use the web scraper tools that can fetch all the data from the website and store it in a structured manner in your personal database. This process is called web scraping.
Why is It Needed?
As said earlier, lead generation is the primary requirement of making a marketing strategy. If you are a local e-commerce business, you have to know who are the people interested in online shopping in your locality. And you need to know how much discount on products is sufficient to make your audience shopping on your website.
If you are a tours and travels business, you have to know who are the people interested in travelling. You should maintain a database of all the available hotels, tourist attractions and packages all over the world.
If you are a marketplace website owner, you have to know who are the people interested in getting services done online and what are the strategies followed by your competitors.
So all these things are dealing with data. Data is the fuel of your decisions. Then how could you get all the data?
There are already well-established business in every niche of business. These websites have bundles of data in their databases. And the data you need is user accessible data only. But that is in bulk amounts and unorganized. You cannot make manual search and write down the information somewhere. This takes an eternity.
But if you use a scraper tool, all these things can be done within seconds. There are some web crawlers in the scraper tools. These crawlers will crawl through the databases of the websites and saves the data in an XML format or CSV format. Later, you can access the data and analyze it.
What are the Better Solutions Available?
You can easily get the scraper tools needed for your business. No matter what niche is yours, there is a solution for you. As exampled above, Amazon scraper is a perfect solution for e-commerce business. Because Amazon is the biggest e-commerce retailer in the world. So, you can get the data of millions of users and filter the data as per your requirement.
If you are a travel business, you can scrape the TripAdvisor website. Because TripAdvisor is the most used tourism guide in the world.
Likewise, there are popular companies like Backpage, Gmail, Carfinder, Craigslist, Ebay, Facebook, Gumtree etc. You can get the scraper solution for each of these company websites from Scraperworld.
A scraper tool should have the features like:
Multiple proxy availabilities
Better filter features
Time delay setting features
These are the compulsory features that you have to look for in a web scraper tool.